Podcast | Social Media a la Carte

Feb

Podcasting Benefits

By Daniel · Comments (0)

In creating a podcast, one is simply making a medium quality audio (or recently video) program available for streaming or downloading via RSS feed to their computer, or other devices. Normally, listeners need to only subscribe once and automatically receive new content as so as it is available. Now, with the progression of technology in cell phones, podcasting has become a widely transmitted item to promote business while you entertain your potential costumers or clients. The more entertaining, the more memorable you will be. Read More→

Categories : Podcast

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Feb

6 Steps to Podcasting on a Budget

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By Kevin Westgate

Today’s article is going to address an excellent information tool which you can start with very little start up costs!

What is a podcast? The simplest definition that I could find was: A series of digital media files (either audio or video) that are released and often downloaded through web syndication. Basically, this means that you:
a. Record a multimedia file (spoken article, how to article etc.).
b. Upload it to YouTube, your website, blog etc.
c. Create RSS feeds and promote the podcasts. Read More→

Categories : Podcast

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Feb

How to Make a Podcast Interactive

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By Glen Ford

Podcasts are an extremely powerful tool for marketing and establishing a reputation. However, they have one weakness. They aren’t interactive.

Getting your audience truly involved in your podcast requires some element of interactivity. They need to be part of the podcast to have a stake in it. But podcasts are pre-recorded so how can you involve your audience?

In this article I’m going to show you how to make a podcast interactive. While you can’t make a podcast interactive directly — that would involve a live podcast — you can make it appear interactive. Since a live podcast is a contradiction in terms, the trick is to include delayed live interactions. Here are four examples: Read More→

Categories : Podcast

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Feb

Tips for Using Podcasting for Your Next Teleseminar

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By Cheryl Heppard

There are many companies and businesses, including health and wellness practitioners, that use the strategy of teleseminars very successfully. But, that’s just the point. So many companies are already using this solid strategy, how can you make your company stand out among the rest? Updating the traditional teleseminar format to become a podcast allows you to make use of many modern technological advances. In today’s tough business market, you really must do anything you can to gain an advantage! Read More→

Categories : Podcast

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Feb

Ten Simple Steps to Setting Up Your First Podcast

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By Sumi Olson

As a business owner or professional, you’ll be looking for ways for effective and cost-effective ways to expand your business. Podcasting is an excellent way to promote your business or provide added value for your clients. They can help you build your list of actively interested followers and enhance your professional reputation and authority within your field.

In this article, I’ll be showing you how you can make a professional level podcast in ten simple steps without needing to be a computer wizard.

Let’s begin with a brief explanation of a podcast. Read More→

Categories : Podcast

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Feb

5 Ways to Measure the Success of a Podcast

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By Glen Ford

Like anything to do with the internet you need to have some way of measuring the success of Podcasts.

Why?

Well, to start with while Podcasting works for almost anyone in almost any market. However, you might just find that you’re the exception that makes the rule.

Plus podcasting has been becoming less and less popular over the last few years… or so the theory goes. And you need to know when you to stop.

Finally, like any marketing technique there are things that work better than other things. Having analytics (in other words measuring the success of podcasts) will help you to identify those things that your audience likes. That way you can do more of them.

So how do you measure the success of a podcast? Read More→

Categories : Podcast

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Feb

How to Put Podcasts on Your Website With HTML

By Daniel · Comments (0)

By Glen Ford

It’s fun to plan podcasts. It’s a learning experience to design them. It’s great to record podcasts. It’s joyful to edit them and watch them change from a raw recording to a professional product.

But at some point the rubber has to hit the road. That podcast you spent so much time creating needs to be put up on your website.

Now there are many ways to get a podcast on to a website. The easiest of course is to use a podcast publisher. These websites perform the same function as YouTube does for videos. They bring together the creators and producers of podcasts with the consumers of podcasts. Each of these publishers has their own process for submitting and then embedding podcasts. So I’m not going to deal with them. Read More→

Categories : Podcast

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Feb

Producing a Podcast – Determining the Format

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By Glen Ford

So you’ve decided to produce your own podcast. Good for you Podcasts are a tool that every information or learning content product marketer should be aware of. And probably should be involved with.

Podcasts can help you build your reputation. They can help you build traffic. They can help you connect with your audience. They can help you get your message out.

And podcasts come in many flavors. Read More→

Categories : Podcast

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Feb

Podcasts – Different Types of Formats

By Daniel · Comments (0)

By Glen Ford

So you’ve decided to produce a podcast. Good for you! They’re a great way to build traffic. And an excellent way to build your reputation as an industry expert.

So have you decided what format you’re going to use?

Now let’s get something straight right off the bat. I’m not talking about the format of your audio files. That’s a matter of choosing between MP3, WAV and WMA (hint, go with MP3). What I’m talking about is the format of the presentation. Think of it as the format of the content delivery.

In this article I’m going to discuss four different formats which you can use for your podcasts. Now while you are going to want to pick a primary format there is nothing saying you can’t change the format either occasionally for specials or after a period of time in order to keep the show fresh.

So what are the four most common formats? Read More→

Categories : Podcast

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Oct

5 Reasons Your Business Should Be On iTunes

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By Mike Klassen

I have to admit… when it was first suggested I create an audio podcast on iTunes for my business, The Magalog Guy, the idea didn’t grab me. After all, most people think of iTunes as a music/television/movie tool, right? Who goes to iTunes to learn about magalogs?

But then I realized I download a lot of business-related podcasts. It’s easy to subscribe to any podcast and have each new episode downloaded automatically. From there, I can either listen on my computer or on a mobile device.

So, with about 160-million users of iTunes around the world, might at least a handful be interested in magalogs or how to market their business more effectively?

Maybe being on iTunes wasn’t such a crazy idea after all. Read More→

Categories : Miscellaneous, Podcast

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